October 14, 2013

Radio 702 Adfeature 2013/10/08 – #ProudlybroughtbyANC

What started out as a fairly innocuous tweet from ANC’s national media liason Khusela Sangoni has turned into the most viral hashtag in recent SA political history. On the back of the DA’s eTolls billboard campaign, the ANC tried to use the hashtag to create a positive publicity spin on Twitter. However, after some ANC heavyweights like Jackson Mthembu and the official ANC Twitter account started tweeting it too, it started devolving on the back of highly negative responses to the positive tweets. Some high profile figures such as Sentletse and Pearl Thusi got behind the hashtag, the conversation reached a tipping point and the masses caught on and made it their own. The hashtag has been tweeted over 30,000 times.

To listen to the discussion I had with Jenny Crwys-Williams and Andy Rice on 702 last week, click below:

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