April 9, 2013

The Prism Awards 2013 Social Media Report


The Prism Awards were a fantastic success on Sunday night, with dozens of the PR industry’s movers and shakers joining forces to celebrate the best the industry has to offer. Here’s what Twitter had to say about it:

1254 mentions were scanned from 469 people on Twitter for Prism Awards related tweets.

Because of the influencers present, a mammoth potential of 1,018,256 people were reached via these tweets, by aggregating all of the follower counts of all the tweeters. Taking into account follower overlap and followers that may not have seen the tweets, a realistic real world exposure of about 250,000 sets of eyeballs was generated from Twitter.

Demographically, it was 53% female with 65% of all tweets coming from the event itself. Almost all of the tweets made were on the event night.

The most mentioned Twitter handles at the event were:

Person Number of Mentions
theprismawards 267
OgilvyCT 106
atmospherecomms 87
cerebra 85
OgilvyPRJoburg 82
KFCSA 76
retroviral 75
mikesharman 72

The most active people tweeting at the event were as follows:

Person Posted Mentions
stoneconsult 83
theprismawards 64
Afroflame_Ent 47
nicolafeatonby 36
EIC_online 27
LucillePJacobs 24
OgilvyCT 24
Jodenecoza 24

The top retweets at the event:

Tweet Retweets
@EIC_online: For her performance in @SonsofAnarchy @Kateylous (Katey Sagal) is nominated for the #PRISMAwards! Congratulations! 21
@Solitoliquido: #prisms2013 Not sure how one wins a PR Award for 1Time Airline when the business failed; now no longer exists! How did PR contribute? 19
@VistaK: Atmosphere Communications is basically taking everything here, it’s shameless #prisms2013 13
@Peter_vdm: My final #prisms2013 tweet: deeply metaphorical that you failed to feed us. All flash. No substance. Thank heavens there was food at home. 11
@OgilvyJoburg: Brilliant! Congrats to @ogilvyprjoburg @KFCSA teams & @riaanmanser! Journey of Hope’s legacy lives on http://t.co/IJHVLGjynb #PRISMS2013 11

The top shared bits of content on Twitter regarding the event:

Link Mentions
http://vimeo.com/63401096 34
http://prisa.co.za/awards-case-studies/p… 12
http://ow.ly/i/1QahS 8
http://trendsmap.com/local/za/johannesbu… 6
http://www.prisa.co.za/awards-case-studi… 5
http://retroviral.co.za/double-gold-for-… 5
http://www.kulula.com/ 5

Some of the most influential people that tweeted at the event include:

Person Followers Relevant Mention
3167595079575c2041259ebbd2588c15_normal F1sasha 47663 RT @dussy77: Until this evening, I had never heard of the Prism Awards. How’s that for PR?
Trendsmap-logo-_dark___1__normal TrendsSthAfrica 46719 #prisms2013 is now trending in South Africa http://t.co/RRb6EHoqXD
81cdfce12625a0f0c0c74369e66592d3_normal Jodenecoza 28920 Looking forward to my first experience of @ThePrismAwards with @mikewronski tonights! #PRISMS2013
Tna_socialmedia_jul12_normal The_New_Age 27880 RT @LucillePJacobs: “@theprismawards: Beautiful music by Thelane Theatre Productions, featuring Tsotsi-Ke-Mpara (A Thief is a Fool) #PRISMS2013” @The_New_Age
Trendsmap-logo-_dark___1__normal TrendsJoBurg 22952 #prisms2013 is now trending in #Johannesburg http://t.co/IVisF6kcb3
F4ea8b2f8cfab24dfd3e4ace360161ea_normal KimSchulze 18587 Aw yee – @retroviral just won GOLD for best PR & Social Media Agency! *dese nuts gesture* *dese nuts gesture* #PrismAwards @WINNING
219ab4ede6335d8dbf27043583c04086_normal BaileySchneider 16854 RT @theprismawards: Sens-ational! Is what best describes the line-up for #PRISMS2013, the most sought-after awards in the PR and communication industry
Img_1319_normal KevinMcCallum 16516 RT @Peter_vdm: My final #prisms2013 tweet: deeply metaphorical that you failed to feed us. All flash. No substance. Thank heavens there was food at home.
Lmb1af445d2d7c0a5c17e64d574e428663_1270051493100_6581crc_normal donnette 16379 RT @nicolafeatonby: The day has arrived for @theprismawards. Wishing the event organisers a stress free day! W/ @ohNatalieJayne @SebrenaSodalay #PRISMS2013
Be9affbf37d3ed010caf024d1e2f29a2_normal Bizcommunity 14470 16th Annual PRISM Awards – Less than two weeks to go! http://t.co/PAhKQSL9vT | @theprismawards #prisms2013 #bizpressoffice
5cd372bee212c2599f26439185b6bffe_normal DaveDuarte 12824 RT @OgilvyDBN: Take a look at the campaign that won @OgilvyJoburg a Gold for CSR and Campaign of the Year at the Prism Awards 2013: http://t.co/H8MzXW2Ia7
99388809010cdd78b22e4b4910a0a867_normal bangersandnash 11443 RT @retroviral: Retroviral scoops double Gold at #PRISMS2013 http://t.co/LGY9ay2sVm
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