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April 2, 2013

How do South Africans Engage With Their Mobiles? [SURVEY]


Deloitte has released their findings from a survey on how South Africans engage with mobile applications. After surveying 1364 South Africans, the following interesting highlights were disseminated:

  • 37% do not spend any money at all on mobile apps
  • A smartphone user downloads on average just over 4 apps per month
  • In comparison the typical SA tablet user downloads just over six tablet applications per month.
  • 16% of respondents indicated that mobile applications were too expensive
  • 59% of respondents indicated that they had downloaded a mobile application, compared to 77% for tablets
  • 40% indicated that the number 1 reason for not downloading apps is the unwillingness to spend money on apps
  • With over 10 million smartphones in South Africa, demand and adoption of mobile applications are growing across multiple mobile handset vendors

Some interesting charts from the survey:

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This looks promising for the future of mobile app development in SA. It shows that we already have a massive, engaged market, but that there is still much potential for educating smartphone consumers on how best to use their mobile devices to improve their lives. It also points to the fact that the local app developer community is growing at a healthy rate.

The full details are available from the post on mobile engagement on the Deloitte Blog.

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One Comment

  1. Emile Langenhoven August 8, 2013 at 11:35 am

    Thanks Mike. This article has given me so much information as I look towards the next phase of my business. The statistical insight provides good motivation for a new product I want to introduce through Coin It! Well done!!!

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