January 12, 2012

Cool Tech: 3D Projection Mapping


I love it when technology is put together in new and innovative ways. 3D projection mapping allows for a 3D animation to be played by a projector onto any building.

3D projection mapping, according to Wikipedia, “is any method of mapping three-dimensional points to a two-dimensional plane.” Using this technique, video artists are able to match video to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their structure and more. It really is amazing.

It is currently taking the world by storm, but I haven’t seen anything in South Africa yet. Big brands should be jumping on this – imagine the kind of exposure you could get by projecting great video content onto buildings.

Be Sociable, Share!

4 Comments

  1. Heinrich Hattingh March 14, 2012 at 1:52 pm

    Hi Mike,

    We do projection mapping in SA, have a look at this production we did for one of our clients last year.

    (http://www.cherryflava.com/cherryflava/2012/01/lift-off-2012-some-cherryflava-3d-projection-mapping-to-kick-off-the-new-year.html)

    Must admit, not allot of brands are jumping at this. We’ve found that SA marketing managers are scared to innovate and take any form of risk. Still believe the impact of mapping combined with the social media leverage that it will create is invaluable.

  2. Mike March 14, 2012 at 3:41 pm

    Holy cow that video on your blog is amazing! I too have noticed hesitance with innovation in the SA marketing space. Traditional advertising is slowly falling apart and the agencies know this. Trouble is the corporates still aren’t sure which way to turn.

  3. Werner August 14, 2013 at 12:09 pm

    Hi Mike,

    You can check out http://www.lucan.tv for some of our projection mapping work.

    Our target market for projection mapping has changed somewhat over the last year, due to consumer knowledge being low and technology changing.

    It is true, you can get many miles out of projection mapping, when used as a tool in a campaign, especially bringing everything back to social media. One thing to consider then is that you will most probably have a production running within another production, all adding to the cost.

    We have worked with some brands that use mapping as an educational tool for in-house training or in-house product launches. Sad thing is, some of this work will probably never be seen by the public.

    One of the biggest drawbacks for brands are the hardware cost behind installations.

    Luckily technology and innovation is not standing still.

  4. Theresa August 29, 2017 at 9:20 pm

    Hi Mike,
    We are a small dance school on the South Coast KZN, and hosting a dance show, want to use projection mapping,how difficult is it to create a projection for a dance? If we send you a dance routine can you create 3D projection to use for the show? How long does something like that take to create?

    Regards
    Theresa Hartslief

Leave a Comment