September 25, 2010

Build it and They Won’t Come


Not necessarily, but your product needs to have raised some eyebrows before it’s even released.

What strategic partnerships have you formed to complement your marketing and customer acquisition and retention efforts? Who are the influencers in your network, and more importantly, in your network’s network, that can make the crucial difference between overwhelming success and spluttering failure?

Products are nothing without people, and if you don’t have the people that matter involved from the very beginning, you will have a really hard time getting your product off to a good start.

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2 Comments

  1. Justice Conder September 25, 2010 at 7:08 pm

    I know what you mean. I made a website to sell a product a few weeks ago. I felt sure that I would make some really nice money on the side with it. Wouldn’t you know it, I havnt had a single order. I just can’t believe it. I built it and promote it and nobody comes or buys. Any advice? The site is easelforipad.com

  2. David Kruyer October 8, 2010 at 6:53 pm

    Computer Sales in Numbers;

    1) 308m personal computers (PCs’) were sold globally in 2009.
    2) 11,9% was the drop in PC sales last year compared with 2008.
    3) 367,8m PCs’ are expected to be sold in 2010, according to research group Gartner.
    4) 15% is the projected growth in PC sales for July to December this year, which is 2% down on Gartner’s original projection.
    5) US $62bn was Microsoft’s revenue in the 2009/2010 financial year – a 7% increase.
    6) 17% – to $9,9 bn – was Hewlett Packard’s increase in revenue from PCs’ in the third quarter of its financial year.
    7) $11bn – give or take $200m – is what the world’s leading microprocessor maker, Intel, expects to make in the third quarter.
    8) $11,2bn – $12bn is what Intel originally expected to make in the third quarter. Weaker than expected consumer PC demand accounts for the downward revision.
    9) 42% is how much rival chip maker ARM grew revenue in the second quarter. ARM says it entered the second half of the year with a record order backlog.
    10) 15m tablet PCs’, such as Apple’s iPad, are expected to be sold this year.
    11) 28m is the number of tablet PCs’ that are expected to be sold in 2011. These tablets tend to use ARM chips, as Intel’s are considered too powerful and expensive.

    Source : Gartner and FM research (Financial Mail – Sept 2010)

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