May 7, 2010

No Matter How Good Your Business Is…


If you market to other businesses, and can’t show them in layman’s terms how to:

  1. Increase their sales
  2. Decrease their costs
  3. Increase their customer satisfaction

you aren’t going to get their business. It really doesn’t matter how cool and innovative your product or service is, or how useful you think it is to them.

The people who make the business decisions want to know that they are getting their money’s worth if they invest in your product or service, because money gone into your business is money taken away from somewhere else. Is the flow of money into your capable hands going to help with any of the 3 key points listed above?

If its not or if its difficult to explain how, you need to rethink your business model.

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