March 19, 2010

How to get 500x Better Lead Conversion with One Email

Its obvious and almost cliched that you should use your own network wherever possible to attract new business.

I’d like to make a point about exactly how powerful your network is. From my personal experience throughout my business and work career, a lead that is generated from your first or second degree network of contacts is about 500 times more powerful than a lead from an unknown source.

Where do I get that number from? Well, from all the times I have contacted, scheduled meetings with, marketing to and corresponded with people in different businesses and industries, I would have to say that I have an almost 50% success rate with people within my network, and about a 0.1% success rate from random leads – thats a 500x difference! Even a single email sent to the right person within your network and network’s network is probably going to be about 500x more powerful and more successful than a random email sent to a person that has never heard of you.

This isn’t just a number I sucked up, its from my real empirical observations of being in business and in constant contact with a very large amount of people. I believe that this world has gotten far too small, and everyone is pushing each other to get a slice of the same pie. Companies and people have, of course, been forced to resort to being much less trusting than they used to be, and are much more likely to correspond and do business with trusted sources – ones within their network.

This actually all ties in with what my company is doing – bringing customers and companies closer together within their social networks.

Use your network whenever possible, gain people’s trust, over-deliver your value offering and you will be successful.

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  1. Candie May 3, 2015 at 9:07 am

    Finding this post has anesrwed my prayers

  2. November 22, 2015 at 3:49 pm

    If I communicated I could thank you enough for this, I’d be lying.

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