February 17, 2010

What Experience are you Delivering to your Customers?

You have a great product or service. You have a great website and sales pitch, and know how customers are coming to your website and from where. You have your unique selling point, and have carefully outlined your product’s features and benefits.

But are you giving your customers and clients that warm fuzzy feeling after they’ve experienced you?

Your business is like a person with its own identity, personality, history and future goals. When people meet your business “person”, what do they think of it? If its outgoing and funny or quiet and contemplating, your customers need to experience that human side to your business.

You are not a robot; your business is not a robot. You are both living and evolving organisms with networks and friendships, and just like when you make friends with other people in your social circle, your business needs to make friends in a similar way when it attracts clients and partners. Remember, your business is an extension of your inner self – of who you are, especially if you have bootstrapped it without funding or partners.

In order to give the fullest unique experience to your customers of what your business is really about, you need to show them your own passion and soul and how you have invested it into your business. Clients want to know that when they come to you, they receive a unique and fulfilling experience that they wouldn’t find anywhere else in the world. Give them that, and they will shout your name on the mountain tops!

If you’re in Cape Town, try the restaurant “95” on Keerom street. It literally feels like you are living in high society Italy when you go there, everything from the decor to people’s accents totally immerses you in their unique experience. You probably wouldn’t even find something like it in Italy because they have managed to combine South African friendliness with the deal! Now thats real value to me.

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One Comment

  1. Randa February 29, 2016 at 8:59 am

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