October 9, 2009

The Finest Example of Social Media Marketing I’ve Seen


Although its difficult to pitch a business in such a way as to appeal to people on social media sites such as YouTube, Digg and StumbleUpon, I have recently come across a company that executed it perfectly!

Blendtec, a company in the U.S. that makes blenders, has made a series of videos where a scientist-looking figure attempts to blend the wackiest of things, from marbles to coke cans to crowbars, using one of their blenders. The videos are all on YouTube, but you can see one of them below:

These videos have all of the ingredients of perfect social media marketing:

  • Amazingly interesting and different
  • Easy and free to access medium
  • Fun to watch
  • Markets the product’s strengths, while not focusing on them
  • Consistency with the brand – showing of other products and logo prominently in videos

In fact, this marketing has done so amazingly well that Blendtec’s sales have gone up by 700%! Each video has over 1 million views each – and to be honest, I even felt a slight urge to go buy one of those blenders after watching!

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2 Comments

  1. Jesus October 9, 2009 at 11:11 pm

    You’re JUST finding about this now…..?

  2. ceo October 10, 2009 at 2:04 pm

    Haha, well with the huge amount of information on the net its not always easy to spot gems like this.

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